Whassup? was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football, December 20 1999. The ad campaign was run worldwide and became a pop culture phenomenon. The commercials were based on a short film, entitled "True", written and directed by Charles Stone III. The short was popular at a number of film festivals around the country and eventually caught the attention of creative director Vinny Warren and art director Chuck Taylor at the Chicago based ad agency DDB, who took the idea to August A. Busch IV, vice president of Anheuser- Busch, and signed Stone to direct Budweiser TV commercials based on the film. "Whassup!" won the Cannes Grand Prix award and the Grand Clio award, among others. In May 2006, the campaign was inducted into the CLIO Hall of Fame.